Unified Commerce:
Where Retail Meets the Shopper
Reassess and Optimize your Omnichannel Strategy for 2026 and beyond
October 16, 2025 | OTEAcademy Amphitheatre
We bring together retail innovators, shopper marketers and digital strategists to explore the next frontier of commerce.
As consumer behavior grows more complex and channels blur, this year’s theme focuses on bridging the gap between retailer priorities and shopper expectations.
Join us for immersive sessions, meaningful discussions and real-world case studies that showcase how data, design and disruption are transforming the path to purchase, from shelf to screen and beyond.
Whether you’re a trade marketer evolving your role, a brand activating campaigns or a retailer crafting seamless journeys, this is where your Omnichannel future takes shape.
Who You Shall Meet
This conference brings together senior professionals from Retail and Consumer Brands who collaborate across the commerce ecosystem, all with one common goal: to reach and engage the Shopper in an evolving Omnichannel environment.
You’ll meet:
- Omnichannel Directors & Managers
- Shopper & Trade Marketing Directors & Managers
- Category Directors, Leaders & Managers
- Retail Strategy & Operations Managers
- CMOs, Marketing Directors & Managers
- Trade Marketing Directors & Managers
- Senior Brand Managers & Managers
- Data & Analytics Leaders
- eCommerce Directors & Managers
Why You Should Attend
Whether you’re leading retail transformation, reinventing shopper marketing or building seamless customer journeys, we give you the tools, insights and connections to win in 2026 and beyond.
You’ll learn:
- How to craft true omnichannel retail strategies that align brand, trade and shopper marketing for measurable business impact.
- How to leverage AI and automation to personalize at scale, across stores, screens and everywhere in between.
- Why Retail Media Networks are reshaping brand-retailer collaboration, and how to activate them effectively.
- How to drive shopper conversion through path-to-purchase innovation, in-store experience design and smart digital touchpoints.
- What it takes to connect content, commerce and customer data for cohesive brand storytelling.
- How to evolve your team, tech and mindset to thrive in a blended retail environment where every touchpoint counts.
- What winning brands and retailers are doing today to future-proof against tomorrow’s consumer expectations.
You will obtain powerful frameworks, channel-specific insights and a clear roadmap to elevate your Omnichannel performance, from shelf to screen to checkout.
Global Experts & Thought Leaders
Retail Executives & Omnichannel Leaders
Marketing, CX & Innovation Leaders
Become a Sponsor
Download Conference Brochure 2025
Sponsors
Loymax Marketing Tools – an intuitive, all-in-one, no-code customer Loyalty Management and Marketing Automation platform that is easy to use and tailored to retail needs. Automating marketing communications and creating real personal promos using AI and Machine Learning.
“Go from unread to subscribe with the #1 intuitive email marketing platform. Trusted by both Fortune-500 and small businesses.”
Moosend is a simple and modern email marketing and automation solution. We’re here to help you deliver campaigns that drive real revenue growth. No matter your industry or company size, engage your audience, boost conversions, and create lasting connections. Learn more or reach out to us at moosend.com.
Public Cloud Group (PCG) is a European cloud consultancy and Premier-level partner with AWS, Microsoft and Google. With more than 400 cloud experts and offices in 7 countries, including Greece, we help businesses migrate and modernise infrastructure, adopt smarter workflows, and unlock value with automation, AI, and cloud-native delivery. We combine deep expertise with regional insight to deliver fast, flexible results aligned to real business goals.
Uni Systems, a member of Quest Group and a long-standing strategic ICT partner to financial institutions, public organizations, telecom operators and enterprises in the European region, has been providing integrated solutions and value-added services since 1964. Today, the Company invests substantially in its European perspective and demonstrates a proven track record of accomplishments in complex and mission critical IT projects in more than 20 countries through its entities in Greece, Belgium, Romania, Luxembourg, Italy, Spain, and Cyprus.
Under the Auspices
The Greek e-Commerce Association (GR.EC.A) represents the entire e-commerce ecosystem in Greece, encompassing more than 15,000 businesses offering products and services online.
Operating at a national level, GR.EC.A actively supports legislators in shaping a more effective and growth-oriented framework for digital commerce, ensuring that online merchants can thrive in an evolving digital economy. Today, GR.EC.A counts over 600 active members and serves as an official interlocutor of the state, maintaining structured dialogue with key institutions and stakeholders involved directly or indirectly in the e-entrepreneurship sector. At the same time, GR.EC.A maintains a strong European presence through its participation in E-commerce Europe, the pan-European organization for digital commerce. Among the association’s core initiatives is the GR.EC.A Trustmark – a certification that strengthens Greek e-commerce by providing enhanced protection for both consumers and merchants.
Audiovisual Support
CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]
Official Publication
Contact Us
Iliana Kerpou, Τ: +30 217 7776 193, E: [email protected]